Recently, YouTube has announced they receive over a billion video views a day. YouTube is becoming one of the most used websites for both entertainment and business. Using YouTube will help increase visitors and search engine ranking for your website.
Recently, YouTube has announced they receive over a billion video views a day. YouTube is becoming one of the most used websites for both entertainment and business. Using YouTube will help increase visitors and search engine ranking for your website. The follow is 3 creative ways to promote your website using YouTube. YouTube can be utilize to get more traffic to your website as well as it will help in your overall SEO campaign.
1. Create a How To Video
Web users are always looking for ways to use their new products they’ve bought or learn a new hobby. How to videos is a great way for users to visually see how to do learn a specific skill without having to decipher long posts of text and the pictures included within them. If you offer a product or service, creating a great how to video on how to use the product or service is a great way to promote your website and increase search engine optimization.
There are millions of how to videos available on YouTube. Although there may already be a video available on the specific subject you’d love to cover, this doesn’t mean there isn’t room to make an additional one. Creating a video with great quality, clear sound and accurate lighting will help your video stand out amongst others and gain more views compared to competing videos.
2. Review a Product
When a new product is released, people flock to YouTube for reviews before they make the purchase. Product and service reviews by average users give an increase amount of trust compared to traditional sources as it allows the viewers to see what the average person says about the product or service. Users looking for product reviews want to see an objective view of the product or service, to make an accurate decision on wither or not to continue with the purchase.
One great way to create a review of a product is to record reactions and reviews from some of your customers. Because the review isn’t scripted, the review will sound sincere to the viewers, helping the credibility of the product or service. Keeping up with trends and finding what products web users want to see will help you be the forerunner in the videos YouTube visitors are searching on, skyrocketing your website to the top of the search engine results.
3. Build Great Links
Google recently begun to include additional YouTube video results as top results in their search engine results. Creating a video for YouTube will give you great placement where your web pages may not be able to gain the same spot. You could consider YouTube as being one of the most used search engines now, people are actively searching for your products and services, so it’s best to be there with your video when they do their search.
Using search engine friendly keywords in the title tags, description and keyword tags will help boost your search engine optimization efforts to promote your YouTube video. Great YouTube videos are generally short and sweet, not running long enough to bore your viewers. Finally, add a call to action to your video to drive the viewers to your final landing page.
As you can see, using YouTube is a great search engine optimization strategy to build links and placement within search results. Every day more people use YouTube to look for product and services, creating videos based on these search phrases will place your videos in the front of the eyes of these viewers. Don’t waste time double thinking about wither or not you should create videos for YouTube, it’s a sure fire way to boost traffic and expose your website and brand.